SunRise Collective

Our Story

From the Gold Coast to your hands

Born on the Gold Coast

In 2018, surf instructor Jake and materials engineer Mia noticed a problem: tourists overpaid for replacement sunglasses, while locals struggled with overpriced 'fashion' eyewear. They set out to create affordable, indestructible, and stylish sunglasses using Australian innovation.

The brand's philosophy stems from democratizing sunlight access. Whether you're a surfer, road-tripper, or urban commuter, everyone deserves high-performance eyewear without luxury markups.

Sustainable Materials

AirShell™ blends recycled ocean plastics with aerospace-grade alloys

Coral Restoration

2% of profits fund coral restoration in the Great Barrier Reef

Why Choose SunRise?

Innovation meets responsibility

Indestructible Design

43% lighter than conventional frames

Our AirShell™ material makes frames lighter yet more impact-resistant than conventional options—even floatable!

No Vanity Pricing

66% cheaper than luxury brands

Identical specs to luxury brands at 1/3 the price via direct-to-consumer channels.

Community Driven

12+ community designs per quarter

Submit designs via our app—winning entries get produced quarterly with creator credits.

30-Day Brutal Trial

No case included—we encourage you to test durability by cramming shades into pockets, bags, and more.

Zero-Waste Packaging

Plantable triangular boxes with native wildflower seeds—grow flowers after unboxing!

Our Collections

Designed for every adventure

CoastBlaster Series

Built for water sports and driving adventures. Compatible with helmets & headphones.

AirShell™ bio-frame + shatterproof polarized PC lenses
UV-sensitive temple tips that glow under extreme sunlight
Floatable design for water activities

$39-59 AUD Get Yours

WaveRider

Polarized lenses with water-repellent coating

Available in 3 colors

$39 AUD

SeaBreeze

UV-sensitive temple tips that glow under extreme sunlight

Available in 3 colors

$45 AUD

UrbanNomad Series

For streetwear enthusiasts and urban explorers. Perfect for cycling and night runs.

3D-printed plant-based nylon with adjustable nose pads
Modular arms (swappable colored shells/glow-in-the-dark strips)
Enhanced blue-light blocking for urban environments

$29-49 AUD Get Yours

NeonPunk

Modular arms with swappable colored shells

Available in 5 colors

$39 AUD

Midnight

Enhanced blue-light blocking for urban environments

Available in 4 colors

$49 AUD

Community Love

What our collective says about us

Sarah K.

Surf Instructor

"I've lost count of how many pairs I've dropped in the ocean—they always float back! The UV sensors saved my skin during the summer surf competitions."

Mike T.

Road Tripper

"The 30-day brutal trial is no joke—I sat on them, stuffed them in overpacked bags, and they're still perfect. Never going back to overpriced brands."

Priya M.

Design Contributor

"Seeing my design come to life and sold in stores was surreal! The open design lab makes you feel part of something bigger than just a product."

Join the Collective

Have questions or want to collaborate? Reach out—we're building this movement together.

Headquarters

Gold Coast, Queensland, Australia

Email

hello@sunrisecollective.com

App

Available on iOS & Android